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Supply Chain of Producers and Consumers

Supply chain is a network of facilities that performs the functions of procurement of produce, adding value to these produce and distribution of finished products to customers. To qualify as certified organic, it is not only the production, but even its handling that should also be as per the prescribed Organic Standards. For traditional conventional food products, the established system is not as efficient as required. Trainings are conducted to capacitate farmer in various aspects of handling the produce - from collection to marketing.

The Project supported by Association for India's Development (AID) aims to provide good and wider marketing facility to the organic farmers. Savayava Siri procures products in bulk based on the market demand and would supply to the different outlets that are spread in different parts of the state.

Supply chain has been designed that would ensure timely supply to all the outlets depending on demand for the products. Demand factor and supply factor such as volume and quality are critical to the success of this industry than only timely procurement. In this project emphasis would be on value addition and farm processing of products that would ensure better profits to the farmer.

The supply chain implementation strategy would include five areas of management:
1) location, 2) farmer database, 3) production, 4) transportation and 5) distribution. The effort is to effectively and efficiently manage the product flow in the "strategically" planned supply chain.

Objectives:
1. To create a supply chain of producers (farmers) and consumers
2. To enhance marketing competitiveness of farmers through training and capacity building
3. To increase income level of the organic farmers through value addition and on-farm processing and direct marketing of various products
4. To expand market for organic products through wide publicity and consumer awareness programmes
5. To evolve a seamless Web based or Internet marketing system for small farmers producing organic produce to access good markets
6. To develop common pricing policy for organic produce
7. Formation of State level producer's company for strengthening organic produce supply chain